Atlantic Council: Putting Every Audience Voice at the Center
How a premier think tank transformed hybrid events by giving every attendee, in the room or around the world, a direct line to the experts on stage.
Live & Streaming Annual Events
In-room & Remote Audiences Reached
Real-time Audience Participation
The client
About Atlantic Council
Atlantic Council is a nonpartisan organization in Washington, D.C. that promotes international cooperation and leadership. Through research, events, and policy recommendations on global challenges, they convene some of the world's most influential voices, in person and online.
The challenge
Bridging the Gap Between Virtual and In-Person Audiences
Atlantic Council events bring together experts, policymakers, and engaged audiences from around the world. But with audiences split between the room and the stream, capturing meaningful questions from both and getting them to panelists in real time was a significant challenge.
Traditional methods left remote audiences on the outside looking in. Atlantic Council needed a solution that gave every attendee, wherever they were joining from, a genuine voice in the conversation.
The solution
A Direct Line from Audience to Expert
Jotto gave Atlantic Council a frictionless way for both in-room and remote audiences to submit questions via text, voice, or video, in real time. Questions are curated and organized as they come in, giving moderators and panelists full visibility into what their audience most wants to explore.
Collect
Audiences submit questions in their own words, in their own format, text, voice, or video, from anywhere in the world.
Analyze
Questions are automatically organized by topic and relevance, giving moderators instant clarity on what the audience most wants answered.
Activate
The best questions surface to panelists in real time, or are displayed for the audience, making every voice a visible part of the event.
By seeing their faces, hearing their voices, and reading their words, Jotto allows Atlantic Council to seamlessly and dynamically integrate viewers from around the world into our events.
Director of Audiovisual, Atlantic Council
The results
Every Attendee, Part of the Conversation
Jotto transformed Atlantic Council events from one-directional broadcasts into genuine dialogues, where in-person and remote audiences could engage directly with the experts on stage.
Increased Audience Participation
Audiences submitted questions in real time across text, voice, and video, creating a more dynamic and inclusive event experience for every attendee.
Enhanced Production Value
The production team had a streamlined workflow for curating and surfacing audience questions, without adding complexity to their live setup.
Richer Expert Dialogue
Moderators and panelists had instant visibility into the questions their audience most wanted answered, keeping conversations relevant and responsive.
Built for Every Format
From intimate panel discussions to large-scale virtual conferences, Jotto scaled seamlessly across all of Atlantic Council's events.
Build real connection
Hear what your audience actually wants to ask
Get in touch to see how Jotto can work for you