Rep. Brad Sherman: Understanding Constituent Concerns at Scale
How a congressional office transformed constituent engagement in the aftermath of the 2024 election and Palisades Fire
The Challenge
of constituent feedback goes unaddressed in a standard town hall
Scale
Responses in 48 hours vs. 8–10 answered live
Value
The sample size of a focus group, at a fraction of the cost
The client
About Rep. Brad Sherman
Congressman Brad Sherman represents California's 32nd District, which includes communities across the San Fernando Valley and areas affected by the January 2025 Palisades Fire. As a senior member of the House Financial Services Committee, his office is deeply committed to staying responsive to constituent needs — especially in moments of crisis.
The challenge
Making Sense of Overwhelming Constituent Feedback
The Hidden Insights Problem
Telephone Town Halls routinely generate far more feedback than a live format can address. With 200+ questions coming in but only 8–10 answered in real time, 95% of constituent voices go unheard.
In the aftermath of the 2024 election and the Palisades Fire, Sherman's team needed to understand what constituents cared about — across geographic and demographic lines — without adding burden to an already stretched team.
The solution
AI-Powered Analysis for Qualitative Feedback at Scale
Rep. Sherman's office used Jotto's Feedback product to consolidate 200+ comments, texts, calls, and town hall responses into a single view of constituent priorities — automatically, in 48 hours, and without adding burden to staff.
Prioritize Feedback
A single source of truth for every inbound concern, opinion, and priority — organized by volume and urgency so nothing gets lost.
Intelligent Categorization
AI automatically sorts responses by topic, district, neighborhood, and demographic group — surfacing patterns that manual review would miss.
Activate Engagement
Staffers can pull immediate insights, share findings with leadership, and craft constituent communications based on what people actually care about.
By transforming unstructured town hall feedback into actionable intelligence, Jotto enables congressional offices to truly understand and respond to their constituents' most pressing concerns.
California 32nd District
The results
Actionable Insights That Transform Constituent Relations
Jotto's AI-powered tools gave Rep. Sherman's office an end-to-end picture of constituent priorities—allowing them to respond strategically to key concerns.
Geographic Intelligence
Wildfire-affected ZIP codes had distinctly different priorities from the rest of the district — visible at a glance, without hours of manual review.
Demographic Insights
Responses matched to voter records revealed how age, gender, and voter history shaped constituent concerns — enabling far more targeted outreach.
Priority-Based Recommendations
The office could quantify the top concerns — wildfire recovery, infrastructure, climate policy, public safety, and federal funding — straight from constituent voices.
20x the Scale
Jotto turned a standard town hall into a high-volume research tool, capturing 20x the responses of a traditional focus group at a fraction of the cost.
Build real connection
Hear what your constituents actually want to ask
Get in touch to see how Jotto can work for you